Clothset.ai
Al-powered wardrobe for effortless styling and personalized outfit planning.
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Background
Outfit decisions can often feel overwhelming, especially when you’re standing in front of a closet full of clothes, unsure of what to wear. I wanted to design a solution that helps users make better, easier decisions by reimagining how they interact with their wardrobe. The goal of this project was to explore how users can maximize their existing clothes and reduce the stress of choosing outfits, by developing an app that suggests personalized looks based on body type, preferences, and daily activities. After some initial research, I realized that many users struggle with decision fatigue due to overstuffed wardrobes and a lack of understanding of how to make their clothing work for them. This insight led me to focus on creating an intuitive, stylish, and practical app that turns daily outfit selection into a simpler, more enjoyable experience.
Challenges
The main challenge was narrowing down the problem space. Outfits and wardrobe management is a broad issue, and I needed to focus on a specific aspect that would resonate with users. Another challenge was the abundance of existing outfit planning apps, yet none seemed to truly solve the problem of decision fatigue or offer personalized suggestions based on individual needs. The question was: how could my app stand out and offer a truly unique and helpful experience?
What I Accomplished
- Designed an end-to-end mobile app to simplify wardrobe planning and reduce decision fatigue.
- Integrated personalized outfit suggestions and tracking features to optimize wardrobe use
End-to-End Mobile App
Researcher, UX/UI
Nov 2023 – Dec 2023
Defining Research Goals
Secondary Research
Competitive Analysis
User Interview Goals for ClothSet App
Goal 01
Who is the ideal target user of this app?
Goal 02
How do users usually organize their wardrobe?
Goal 03
Problems occur while choosing daily outfits?
Goal 04
Factors influence their clothing preferences?
Goal 05
How do users like receiving outfit suggestions?
Results
- Participant 1
- I often end up wearing the same outfits because I’m not sure what to pair them with.
- Participant 2
- I overpack for trips because I never know what to wear for different occasions.
- Participant 3
- My wardrobe is cluttered, and I forget what I own.
- Participant 4
- I feel overwhelmed by the style options and don’t know what suits me best.
- Participant 5
- Choosing outfits based on the weather and my schedule is a hassle.
02 Define 02 Define 02 Define 02 Define 02 Define 02 Define 02 Define 02 Define 02 Define 02 Define 02 Define
Breaking Down the Problem
After conducting research, I identified key challenges users face when it comes to outfit planning and wardrobe management. To better define these issues, I created problem statements, aligning each one with a specific user need. I then formulated corresponding How Might We? questions to explore potential solutions and defined KPIs to measure success.
Meet Riya
Features Prioritization
Mapping It All Out
To create a smooth user journey, I started by organizing content through Information Architecture and then mapped out how users would navigate with a User Flow. This helped clarify structure and interactions early in the design process.
Information Architecture
User Flow
03 Design 03 Design 03 Design 03 Design 03 Design 03 Design 03 Design 03 Design 03 Design 03 Design 03 Design
04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding 04 UI Branding
05 Testing 05 Testing 05 Testing 05 Testing 05 Testing 05 Testing 05 Testing 05 Testing 05 Testing 05 Testing 05 Testing
Goal 1: Ensure users can set preferences smoothly.
Goal 2: Verify AI-suggested outfits match user needs.
Goal 3: Test ease of navigating outfit suggestions.
Goal 4: Assess user understanding of saving and customizing outfits.
Scenario & Results
You have an upcoming trip and want to plan your outfits effortlessly. You open the ClothetAI app, eager to see personalized recommendations based on your style and weather conditions. After setting up your preferences, you explore AI-generated outfit suggestions, save your favorites, and try out different looks using the virtual try-on feature. You want to ensure the app provides a seamless experience and helps you make confident outfit choices.
Test onboarding clarity and style preference setup
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• 5/5 users found the onboarding process intuitive and easy to complete.
• 4/5 users felt the style quiz captured their fashion preferences accurately.
• 2/5 users suggested adding example outfit previews to help with preference selection.
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• 5/5 users felt the recommendations matched their style and occasion needs.
• 4/5 users liked how the AI considered weather and location in outfit suggestions.
• 2/5 users wanted an option to refine recommendations further based on mood or formality.
Evaluate the relevance and accuracy of AI-generated outfit recommendations
Assess the usability of the virtual try-on feature
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• 5/5 users found the try-on feature fun and engaging.
• 4/5 users said it helped them visualize outfits before making decisions.
• 2/5 users suggested improvements in garment fit accuracy for a more realistic preview.
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• 5/5 users liked how easy it was to save and categorize outfits for different occasions.
• 4/5 users appreciated the ability to create multiple collections for different trips or events.
• 2/5 users wanted a quick way to share outfit ideas with friends for feedback.
Identify improvements in saving and organizing outfit collections
06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI 06 Final UI
Next Step
Following the user testing phase, several refinements will be implemented to enhance the ClothetAI experience. First, the AI recommendation system will be refined to allow users to adjust outfit suggestions based on mood, formality, or specific style preferences. Additionally, improvements will be made to the virtual try-on feature to enhance fit accuracy, ensuring a more realistic representation of how outfits appear in real life.
To improve organization, more customization options will be added to outfit collections, including a quick-share feature that enables users to receive feedback from friends. The onboarding process will also be enhanced by incorporating example outfit previews during the style quiz, helping users make more informed choices. Lastly, a user feedback loop will be introduced, allowing individuals to rate AI-generated outfits, which will help fine-tune recommendations over time.
These enhancements will ensure ClothetAI continues to offer a seamless and personalized styling experience, making fashion planning effortless and enjoyable for users.